That is not to say that entrepreneurs should not prioritize fast speed, particularly in fields like financial and edtech, where the pandemic shone a bright light on a lot of opportunities. “Blitzscaling is inefficient it wastes resources and hires inefficiently it leaves you unsure about your business model, and these are not positive things.” Rather than a path to pursue from idea to IPO, he added, blitzscaling is a choice organizations may have to make for a set amount of time to overtake a competition or respond to a pandemic. “Blitzscaling isn’t the goal in and of itself,” Hoffman stated at TechCrunch Disrupt 2021. Years later, the founders are dealing with a pandemic, possibly the most uncertain time of their life, and Hoffman has a clarification to make.

When Reid Hoffman, co-founder of LinkedIn and a Greylock partner, developed the term “blitzscaling,” he kept it simple: It is a notion that pushes entrepreneurs to emphasize speed above efficiency during times of uncertainty.

Blitzscaling hoffman